Steffany Whiting


Vice President of Marketing

Location: Winston-Salem, NC • iEstablished: 2019

In her role as VP of Marketing, Steff leads the company’s strategic marketing efforts, working to expand brand awareness, enhance relationships with clients and consultants, and identify new lines of business that drive growth.

Steffany brings more than 20 years of healthcare IT marketing and product development experience to iMethods.

Steff is passionate about leveraging technology to improve patient care and health outcomes. She believes the rapid pace of technology advancements will make a real difference in the quality and efficiency of healthcare delivery.

Having held marketing and product leadership roles with population health service organizations, large independent physician groups, radiology information systems providers and management service organizations, she has a unique perspective on market trends and technologies in the HIT segment. Steff holds a Bachelor’s degree in Communications from Loyola University, New Orleans, and a Master’s in Management of Clinical Informatics from the Duke University School of Medicine.

Steff and her husband John are the proud parents of four kids, three of whom have finished college and are off the payroll! The family makes it a priority to get together as often as possible, taking adventurous vacations and enjoying big family holidays. Steff is actively involved in a number of charitable organizations and spends free time cycling and playing tennis.

First car: a 1966 Ford Mustang V8, because every 15-year-girl should have a muscle car!