Director of Public Relations and Communications
How do you bring a brand to life? How do you tell the story of an organization?
We get it – those are big questions. But we hope our next Director of Public Relations and Communications can craft memorable answers to them. We’re looking for a creative professional with impeccable writing skills, boundless imagination and a knack for storytelling to join our team. This role involves managing various aspects of communication, both internally and externally, to ensure a consistent and positive brand presence.
Key Duties and Responsibilities:
- Develop and implement comprehensive communication and public relations strategies to promote our services and enhance brand recognition
- Create and maintain a consistent and compelling brand image across various communication channels, include paid and unpaid media, website content and marketing collateral
- Plan, prepare and distribute original promotional content such as articles, news and press releases, case studies, blog posts and other updates on behalf of the organization
- Cultivate and maintain relationships with media and influential industry professionals
- Arrange interviews, identify and leverage speaking/writing opportunities for company SMEs that position our company as a thought leader and promote our products and services
- Maximize brand presence on various media (e.g. digital and social media, TV if possible) in coordination with Content Marketing Manager; track and influence media coverage; report on PR campaign results
- Organize PR events to increase awareness of our company; promote and attend special events and functions as requested (e.g. assist with promotion of the annual iMethods Summit event)
- Promote corporate milestones and activities such as company goals and projects, new products or services and community service activities, as well as new hires, promotions and retirements
- Arrange photography and/or press coverage for special events
- Manage sensitive issues to maintain the company’s good reputation
- Collaborate with internal teams to gather content and insight for external communication efforts
- Manage the delivery of internal messaging (in coordination with various departments) to ensure employee engagement and understanding
- Research competitor analytics and data to support compelling case studies
- Performs other related duties and special projects as assigned
Knowledge, Skills and Abilities:
- Strong written and verbal communication skills, including exceptional copywriting and editing abilities
- Ability to work independently, manage time and remain focused
- Excellent project management and organizational skills
- Ability to work effectively in a fast-paced, collaborative environment
- Familiarity with relevant software and tool for PR and communications management
Required Education and Work Experience:
- Bachelor’s degree in Public Relations, Communications, Marketing or related field, Master’s Degree a plus
- Previous Healthcare IT industry experience with related media contacts is essential
- Minimum of five years experience in public relations and corporate communications
- Extensive experience with media relations, crisis communication and reputation management
