Director of Public Relations and Communications
The iMethods Director of Public Relations and Communications will lead public outreach and communications efforts. This role involves managing various aspects of communication, both internally and externally, to ensure a consistent and positive brand presence. The Director of Public Relations and Communications will play a critical role in shaping public perception, maintaining brand consistency, and ensuring that the organization’s messaging aligns with its goals and core values. This role requires a combination of strategic planning, innovative content creation and strong communication skills. The Director of Public Relations and Communications is an exempt role and will report to the Vice President of Marketing.
Key Duties and Responsibilities:
- Develop and implement comprehensive communication and public relations strategies to promote our services and enhance brand recognition
- Create and maintain a consistent and compelling brand image across various communication channels, include paid and unpaid media, website content and marketing collateral
- Plan, prepare and distribute original promotional content such as articles, news and press releases, case studies, blog posts and other updates on behalf of the organization
- Cultivate and maintain relationships with media and influential industry professionals
- Arrange interviews, identify and leverage speaking/writing opportunities for company SMEs that position our company as a thought leader and promote our products and services
- Maximize brand presence on various media (e.g. digital and social media, TV if possible) in coordination with Content Marketing Manager; track and influence media coverage; report on PR campaign results
- Organize PR events to increase awareness of our company; promote and attend special events and functions as requested (e.g. assist with promotion of the annual iMethods Summit event)
- Promote corporate milestones and activities such as company goals and projects, new products or services and community service activities, as well as new hires, promotions and retirements
- Arrange photography and/or press coverage for special events
- Manage sensitive issues to maintain the company’s good reputation
- Collaborate with internal teams to gather content and insight for external communication efforts
- Manage the delivery of internal messaging (in coordination with various departments) to ensure employee engagement and understanding
- Research competitor analytics and data to support compelling case studies
- Performs other related duties and special projects as assigned
Knowledge, Skills and Abilities:
- Strong written and verbal communication skills, including exceptional copywriting and editing abilities
- Ability to work independently, manage time and remain focused
- Excellent project management and organizational skills
- Ability to work effectively in a fast-paced, collaborative environment
- Familiarity with relevant software and tool for PR and communications management
Required Education and Work Experience:
- Bachelor’s degree in Public Relations, Communications, Marketing or related field, Master’s Degree a plus
- Previous Healthcare IT industry experience with related media contacts is essential
- Minimum of five years experience in public relations and corporate communications
- Extensive experience with media relations, crisis communication and reputation management
