iMethods is currently seeking a Salesforce Marketing Cloud Architect to join our clients Consumer Experience team for a part-time (20 hrs/week) position with potential to be converted to a full-time position. The position is based out of Jacksonville, FL but has flexibility to remote.
Roles and Responsibilities:
The ideal candidate is passionate about digital marketing, self-motivated, detail-oriented and has excellent problem-solving abilities. The desired candidate will have a strong technical background in Salesforce Marketing Cloud and a deep understanding of customer experience & journey design and implementation.
Candidates should have experience and knowledge of email/SMS campaign workflows, deliverability best practices, Journey Builder, Automation Studio, Audience Studio, Mobile Studio, Interaction Studio, Email Studio, and deployment best practices.
Responsibilities and Skills required:
Deep knowledge of the SFMC platform
Implement/work with Email Studio, Journey Builder, Mobile Studio, Automation Studio, Interaction Studio, Audience Studio
Proficient in Marketing cloud connector and Integration with service cloud Integration with external systems and knowledge of DMP and data integration is key
Facilitate audience lists, data flows into/out of SFMC, and tracking/reporting of campaign results.
Assist in management of timelines and communication plans across various audience segments and digital channels.
Develop email templates, which may include light coding of emails using HTML and CSS
Ensure Journeys are executed on-time and error free.
Familiarity with Server-side Java Script + Automation Studio to make API calls
Understand business needs from multiple business stakeholders and synthesize into solutions on the Salesforce Marketing Cloud platform as a component of the overall Salesforce integrated platform
Build analytics reports and dashboards to provide visibility into marketing campaign/email results and measure effectivenessvalidating solution components and provide solution walkthrough with stakeholders
Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC or CRM platform
Proficiency with Salesforce Marketing Cloud development, specifically
Contact Builder relational data model configuration
SQL-based query activities for audience segmentation, reporting and data extracts Amp scripting and content builder
Designing and creating automations via Automation Studio and file imports
Content Builder dynamic email creation
REST support for leveraging Marketing Cloud web service to transfer data into journeys and data extensions
Build triggered sends, journeys, and automations
Landing page and web form creation via Cloud Pages
SMS Text campaigns via MobileConnect in Mobile Studio
4+ years' experience in Salesforce Marketing Cloud
4+ years' experience in email/mobile SMS campaign execution and/or related marketing and/or development experience, which could include a mix of architecture, design, and hands-on coding and hand-on use of Email Service Platforms (ESPs) or SMS Platforms
Certified Salesforce Marketing Cloud Consultant or Developer required
Knowledge of data architectural & integration principles
Experience with SQL scripting for automated and triggered deployments, managing QA/UAT testing.
Experience with project management associated with implementing marketing email campaigns, including managing timelines, creative feedback, audience targeting criteria, approval cycles, etc.